Often reserved for powerful female leads or matriarchs, silk sarees—particularly , Kanchipuram , and Pochampally —are a staple. Actresses drape these heavily woven fabrics with gold zari borders to project grace, authority, and cultural rootedness. The deep greens, reds, and maroons often seen in these looks are designed to evoke a sense of tradition and opulence.
Oversized earrings that frame the face, often paired with a simple bindi and fresh jasmine flowers (Mallepoolu). Occasion-Based Style Inspiration Bridal and Festive Glamour
Meet Likitha Murthy, the 'Jhansi' of Telugu television - The Hindu Often reserved for powerful female leads or matriarchs,
Traditional coin necklaces that remain a favorite for wedding sequences.
The blouse is the centerpiece of the modern Telugu serial look. Simple, matching blouses have been replaced by heavy customization: Oversized earrings that frame the face, often paired
Simple gold or gold-plated jewelry trends are frequently set by these daily soaps.
For wedding sequences, heavy Kanjeevaram and Banarasi sarees are staples. In 2026, pastel-colored silks (mint green, dusty rose, sky blue) with intricate gold weaving are trending over traditional loud reds and yellows. * Simple, matching blouses have been replaced by heavy
Perfect for a sophisticated and authoritative look.
Styled on younger characters or modern antagonists to bring a sharp, edgy, and trendy contrast to geometric-print sarees or kurtis. Hair and Makeup Breakdown
Prioritize cotton and linen for daily use, and silk for occasions.
ETV Win is the official OTT and mobile platform from the network. With features like casting to big screens and offline downloads, it allows you to pause, screenshot, or rewatch high-definition episodes to study specific costumes. It is the most authentic source for current serials.
