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Gigi’s digital career began in under her birth name, Greg, filming makeup tutorials from her bedroom while still in high school. Inspired by early beauty creators like Michelle Phan, she quickly built a loyal community centered around cosmetic tips, fashion, and humorous vlogs.

Gigi began her career in 2008 while still a high school student in Toronto, Canada, uploading makeup tutorials and lifestyle vlogs under her initial creator moniker. For creators like Gigi Ts and Gigi Princexx,

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